Making Waves: The Modern House
Who?!
Co-founded by Matt Gibberd and Albert Hill, the Modern House is estate agency reinvented for those with impeccable taste.
Why are they making waves?
With Matt and Albert’s journalism experience behind it, plus an adoration of architecture and design, the Modern House took a brave new approach to selling beguiling mid-century homes.
In the place of predictable ‘We’re selling in your area…’ postcards were beautiful email campaigns profiling the stylish people behind the properties. When others were collecting chimney pots with an anything-and-everything approach to selling, the Modern House set the bar high with strict criteria that leant an air of exclusivity. To list your home with the Modern House came to be proof enough that you knew your Marcel Breuer from your Le Corbusier.
Conde Nast-worthy descriptions replaced listings riddled with buzzwords like ‘bright and airy’ and ‘well-appointed’, and questionable shot-from-the-corner photos were replaced with thoughtfully-composed images by leading property photographers.
Combine it all and you have the makings of a thoroughly modern estate agency with a cult following of creatives who wouldn’t dream of selling their home with anyone else.
Which bits of their branding float your boat?
Editorial is the beating heart of the Modern House brand. The strategy spans multiple touchpoints, from a print magazine and podcast, to a coffee table book explaining how to curate your very own modern house. There is a similar consistency in imagery used across the website, with team headshots equally as stylishly shot as the properties they sell, and a black, white and latte colour scheme that echoes the covetable contemporary interiors of the homes on offer.
I’m sold. How can my brand be more Modern House?
The Modern House is another brand proving that design and editorial can shake up a stale industry. Their approach leaves no question in the minds of potential clients that they are the experts on design-led homes; the brand does the convincing long before a valuer even arrives on doorsteps.